Content strategy for Quebec B2B companies
Content tied to specific searches and to the pages that sell.
Content is what puts you in the searches where you do not appear yet. Ephrem builds an editorial plan from what your clients search for, then writes the pieces from your real experience.
Book a strategy consultationA busy blog is not enough
A well-stocked blog can sit alongside service pages that are nearly empty. When that happens, the articles bring in visitors and lead them nowhere. Every piece needs a reason to be published and a specific page to send the reader to.
Editorial plan
The plan starts from your data and your sales: the queries within reach, the questions your clients ask and the services you want to push. It sets out what to publish, in what order, and which page to send the reader to.
- Quarterly editorial plan aligned with your keywords
- Topics grouped by service
- Audit of the content to keep, merge or retire
- SEO and GEO for your content
Writing
Ephrem writes from your mandates, your numbers and your clients, because that is what separates your content from a generic text. You approve it before it is published.
- Blog articles
- Service pages and industry pages
- Practical guides and ebooks
- Client case studies
Distribution
A good article can also feed your social media, your emails and your sales meetings. The formats are planned from the start, so each topic gets used more than once.
- Content and visuals for social media
- Video editing
- Newsletters
- Publishing and integration on your site
What Ephrem has seen on mandates
86 articles, and 22 words on the services page. In September 2026, the audit of an online retail and B2B services company's site found 86 blog articles spread across 22 blogs, some of them duplicates, while the services page held 22 words. The priority became putting that in order and strengthening the pages that sell, before writing anything new.
Content aimed at the right market. For a Montreal apartment-hotel business targeting the European market, content about the city's attractions supported the SEO work and targeted campaigns. Over a year, traffic from Europe rose 142 % and bookings from outside Quebec, mostly from France, rose 84 %. The result came from the whole, not from the content alone.
Step 1: Audit
What you have already published, what brings in visitors and what your clients are searching for.
Step 2: Plan
The topics, the publishing order and the page each piece sends readers to.
Step 3: Production
A short interview to gather your examples, then writing and approval.
Step 4: Measurement
Indexing, rankings and inquiries generated. The plan is adjusted each quarter.
Frequently asked questions
Who writes the content?
Ephrem writes it and you approve it. Your examples, your numbers and your opinions are gathered beforehand, because they are what give the text its value.
How often should we publish?
As often as you can feed it with real examples. One useful guide a month beats four articles that repeat what everyone has already written.
Can the content be written with AI?
AI helps with structure and speed. The experience, the numbers and the examples have to come from your company, and every text is reviewed and approved before publication.
How long before results show up?
Expect four to six months for a measurable effect on search, and longer on a domain that is recent or rarely cited. A guide or a case study can serve your sales conversations the day it is published.
What should we do with our old articles?
They get reviewed: some deserve an update, others a merge, and the ones that no longer contribute can be retired. Google also judges a site on the whole of its pages.
Further reading
Where to start
In 30 minutes, Ephrem goes through what you have published, what your clients search for and what deserves to come first. You leave with a clear direction.