SEO and GEO for Quebec B2B companies
Getting found on Google and named in AI answers.
A website can sit online for years without appearing on the searches that bring in clients. Ephrem starts from your Search Console data to find what is holding it back, then fixes things in order: indexing, content, then domain authority.
Book a strategy consultationWhy a website stays invisible
The causes look much the same from one site to the next: pages Google crawls without keeping, titles that target no particular search, a domain that few outside sites cite. Publishing more articles solves none of this. The diagnosis comes before the content calendar.
Technical work and indexing
Ephrem checks in Search Console, page by page, what Google crawls, what it keeps and what it sets aside. The fixes are made on the site itself: redirects, sitemaps, duplicate pages, speed and markup.
- Technical audit and correction of indexing errors
- Redirects, sitemaps and duplicate pages
- Load speed and Core Web Vitals
- Structured data
- Local search and Google Business Profile listing
- Rank tracking and monthly report
Keywords and pages
Every page that matters targets one clear search intent, with a title, a description and a structure that answer it. Queries are chosen from what your clients search for and what your domain can realistically reach in the short term.
- Keyword research and intent mapping
- Optimization of titles, metadata and tags
- Internal linking and topic silos
- Rewriting the pages that matter to your sales
- Content plan tied to the target queries
Domain authority
Good content on a domain nobody cites usually stays far down the results. Ephrem reviews your inbound links, finds the ones you are missing, and works to earn mentions on credible sites in your industry.
- Link profile analysis
- Inbound link acquisition
- Recovering links from old domains
- Presence in your industry’s directories and associations
GEO: being named by AI
ChatGPT, Perplexity and Google's AI overviews often answer without sending a click. To be named there, a company has to state plainly what it does, for whom and where, and be mentioned somewhere other than its own website.
- Testing your queries in AI assistants
- Passages and FAQs that are easy to cite
- Structured data markup for generative engines
- Consistent company information from one site to the next
What Ephrem has seen on mandates
A specialized site named by Perplexity. On October 19, 2026, Perplexity named Assurances-Jobs when asked which insurance and financial services recruitment site exists in Quebec. Ephrem built and optimized that site, which states plainly what it does, for whom and where. You can run the test yourself, keeping in mind that these answers change from one time to the next.
An audit of 359 URLs. In September 2026, on the site of an online retail and B2B services company, the first problem was on the home page: no optimized title, no description, and a single H1, which was the logo image. The services page held 22 words. Fixes like these take a few hours and come before any new article.
Step 1: Diagnosis
Search Console, Analytics and a review of the site: what is indexed, what brings in business and what is holding things back.
Step 2: Prioritized plan
A list of fixes ranked by the effect expected and the effort required.
Step 3: Execution
Ephrem makes the fixes on the site, instead of handing you a report to apply yourself.
Step 4: Follow-up
A monthly report on rankings, traffic and inquiries. Priorities shift with the data.
Frequently asked questions
How long before SEO results show up?
Expect four to six months before a measurable change in rankings, and longer on a domain that is recent or rarely cited. Technical fixes can be verified in Search Console as soon as Google has crawled the pages again.
Why does Google crawl my pages without indexing them?
The status “Crawled, currently not indexed” means Google read the page and chose not to keep it for now. It is not necessarily a technical error. The usual causes are content judged too thin or too repetitive and a domain with little authority. Search Console lets you check each page.
Does GEO replace SEO?
No. AI assistants rely in large part on what they find on the web. A site that is well indexed, clear and cited elsewhere starts ahead in both cases.
Can an SEO mandate run for a limited time?
Yes. A three-month mandate works well to fix the fundamentals and put the important pages back in shape. Follow-up can continue afterward if the results justify it.
Can Ephrem guarantee a first-place ranking?
No. Nobody controls Google's rankings. Ephrem commits to the work carried out and shows you each month what has moved.
Further reading
Where to start
In 30 minutes, Ephrem goes through what Search Console says about your site and what would come first. You leave with a clear direction.