Conversion and automation for Quebec B2B companies
More inquiries from the traffic you already have.
Conversion rate optimization covers what happens between a visitor's arrival and their request for a quote. Ephrem finds where people drop off, fixes the pages and the forms, then follows up by email with those who are not ready yet.
Book a strategy consultationThe problem is often after the click
Before buying more traffic, it is worth looking at what becomes of the traffic you have. A page that does not deliver on the ad's promise, a form that runs too long or proof buried out of sight all lose leads you are already paying for. Fixing that pays off across every channel at once.
Journeys and landing pages
Ephrem analyzes the real path your visitors take, then reworks the pages that matter: promise, proof, call to action and speed.
- Audit of the journeys and the friction points
- Landing page design
- Review of the calls to action
- Mobile adaptation
- Online advertising aligned with the pages
Forms and testing
Every extra field costs you inquiries. Forms are shortened and their tracking is verified, then changes are settled by data rather than by opinion.
- Form review
- Conversion and event tracking
- A/B testing when the volume allows it
- Before-and-after comparison over the same period
Automation
Contacts who do not convert on the first visit are picked up by email sequences. Your CRM receives the leads in the right place, with their source, so your follow-ups start from the right context.
- Email sequences based on behaviour
- Website and CRM integration
- HubSpot setup
- Lead attribution by source
- Consent handling required under CASL
What Ephrem has seen on mandates
A promotional landing page. On a mandate carried out with a partner agency, Ephrem built a promotional landing page. Supported by SEO work and social media posts, it collected 770 sign-ups in 45 days.
Sign-ups multiplied, on 18 % more sessions. In 2014, for a firm of trader-analysts selling training and conferences, Ephrem rebuilt the site and restructured the content around sign-ups and sales. Over the same period year over year, the sign-up confirmation pages were viewed 1,736 times, against 103 the year before.
Step 1: Measurement
Confirming that conversions are counted correctly, so the starting point is reliable.
Step 2: Diagnosis
Finding the pages and the steps where visitors drop off.
Step 3: Fixes
Pages, forms and calls to action, starting with what already receives traffic.
Step 4: Follow-ups
Setting up the email sequences and the CRM tracking, then measuring the inquiries.
Frequently asked questions
How long before results show up?
Conversion fixes can be measured within the first few weeks on pages that already receive traffic. On a page with few visitors, it takes longer for the difference to be reliable.
Can you run A/B tests with little traffic?
Often not, because a reliable result would take too long to reach. Ephrem then fixes the obvious problems and compares inquiries before and after over an equivalent period.
Do we have to change CRM?
Not necessarily. Ephrem does not replace a CRM just because it came from somewhere else. When your current tool can receive the leads and send the follow-ups, that is the starting point.
Can we send email sequences to all our contacts?
No. In Canada, CASL governs commercial electronic messages, and it requires consent and a way to unsubscribe, among other things. Your lists are checked before any sequence goes live.
Further reading
Where to start
In 30 minutes, Ephrem goes through your pages, your forms and what becomes of your leads. You leave knowing which fixes come first.